our team

The people behind the work

A husband and wife team bridging strategy, innovation, and execution — with decades of global experience turning vision into impact.

We bring a unique mix of entrepreneurship, social and technological innovation, and management consulting. With experience spanning startups to Fortune 500s to non-profits to international organizations, we co-design and implement transformative solutions across sectors and geographies.

Sanjay Rajan
Sanjay Rajan
Co-Founder
  • Climate Emergency Executive Program Oxford Smith School of Enterprise and the Environment
  • Global Executive MBA London Business School & Columbia Business School
  • MS Computer Systems Engineering Northeastern University

Originally from Hyderabad, India, Sanjay made the U.S. his home after earning his master's at Northeastern University in Boston and settling in Colorado. A strategist and product leader, Sanjay's consulting expertise spans industries from aerospace and CPG/retail to financial services and public health. His global experience includes engagements in New Zealand, India, Korea, Finland, France, Germany, the UK, and across the U.S.

In 2008 Sanjay started researching a passion project that was later launched as SLOWCOLOR, an award-winning B-Corp social enterprise empowering handloom weavers in Telangana, India. The initiative revived heritage natural dyeing techniques and ensured living wages through fair trade.

Sanjay's commitment to service includes seven years as a board member of Seva.org, advancing global eye care, and two years as President of the United Nations Association, Denver Chapter (UNA-Denver), championing the Sustainable Development Goals locally. He now serves on the Colorado Circular Communities Enterprise (C3) board, driving statewide circular economy initiatives.

Sanjay's passion for mentorship is truly inspiring. He is empathetic and connects deeply with those he mentors. He provides feedback that is both pragmatic and discerning and helps one develop the confidence to bring bold ideas to life.
Aneshai Smith — Founder, Go See the City
Sanjay uniquely combines creative, out-of-the-box thinking with practical execution know-how, making him a standout partner on complex projects. A true change-maker, dedicated to creating value for people and the planet.
Nikiforos Steiakakis — COO, SFDO/Local Food Experts
Sanjay is a strong leader who takes a thoughtful, strategic approach while keeping things grounded in real-world needs. Whether it's modernizing systems or tackling complex challenges, Sanjay delivers results.
Paul Gillenwater — Data Leader, CDPHE
What you hope for in a mentor is someone who deeply understands the specifics of startup life, and Sanjay has that in spades. His guidance has helped us refine our vision and craft resilient strategies that amplify our overall impact.
Sabrina Williams — Founder/CEO, SeedBox.systems
Tricia O'Keefe
Tricia O'Keefe
Co-Founder
  • Scenarios Executive Program Oxford Saïd Business School
  • Innovation and Entrepreneurship Stanford Graduate School of Business
  • MFA Studio Arts University of New Mexico

Raised in Wyoming and drawn to mountainous landscapes, Tricia calls Colorado her home with Sanjay. Blending art, design, and philosophy with business and strategy, Tricia's career spans entrepreneurship, consulting, and leadership in innovation.

She launched an SMB accounting practice, co-founded the B-Corp social enterprise SLOWCOLOR, advised a global technology innovator's largest clients—translating complex challenges into scalable solutions—and managed cross-functional teams focused on cloud and data/AI adoption. In the public sector, most recently she expanded strategic partnerships for a leading Earth system science research institution.

A natural facilitator, Tricia employs participatory methods to help teams synthesize insights, align priorities, and turn ideas into actionable initiatives. She excels at breaking silos, reinforcing strategic focus, and fostering collaboration across ecosystems. She currently serves as a consultant with the Stanford Seed Transformation Program, partnering with entrepreneurs in emerging markets to build thriving enterprises that transform lives.

With her unique blend of skills spanning strategy, business, leadership, and design, Tricia aligns disparate teams, gains their confidence and trust in every interaction, and helps them achieve ambitious goals related to transformation and growth.
Sree Ratnasinghe — Technology Director, IBM
Tricia was successful in helping us grow our partnerships from scattered relationships towards unified and strategic efforts. She is passionate about helping her institution and colleagues succeed at an individual level.
Gretchen Mullendore — Lab Director, NCAR
Tricia has a knack for finding the right question to ask that drives true results during a work session. She is thoughtful, does her research, listens to the group, and asks the hard questions to ensure she gets to the end goal.
Michelle Leuschner — Technology Director, IBM

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